Cheshire Food and Drink Website, Taste Cheshire have once again agreed to sponsor the festival and it will be known now as the Taste Cheshire Food and Drink Festival, Chester.
The Team at Taste Cheshire have an unrivalled passion for promoting the wonderful food and drink in their county and bringing Foodies from all over the country to experience the best Food Festival in the UK is the pinnacle of their year.
Taste Cheshire are delighted to be associated with this iconic event; “We have always worked closely with the festival and particularly with the Taste Cheshire Awards for the Food and Drink industry that follow closely on the heels of the event (58,000 people voted for these awards last year), so when the opportunity to be involved at this level presented itself we jumped at it.”
Taste Cheshire is already the definitive guide to food and drink in Cheshire and it makes perfect sense for them to increase their events from the farmers markets and Food Fiestas to a direct involvement with the UK’s biggest Easter event of its type.
The event attracts between 24,000-30,000 people each year and has been shown by Manchester University to contribute in excess of £2.4 million of economic benefit to the city of Chester, annually. Staged at Chester Racecourse every Easter there is a camping event, known as Camperfest, with 1500 people in caravans, motor homes and tents on site, over 150 food and drink exhibitors, major chefs on stage with cooking demonstrations, kids cooking classes, adult cooking classes and even BBQ master classes. It is a major showcase and focus of food and drink with visitors coming from right across the UK to attend. All of the hotels and guest houses of Chester and its surrounds are full during this Easter period.
Festival organiser Briony Wilson said. “Taste Cheshire represents over 200 small and independent food and drink retailers, producers and events across our county and to have those people all represented through this tie up, focusing the public on what is great about Cheshire, through our event, is what we set out to achieve when we started this almost 25 years ago. One of the most positive values of this sponsorship will be seen in the next couple of weeks when we make a huge announcement that will impact every festival visitor and that deal would not have been possible without Taste Cheshire’s involvement and willingness to work with all of their partners. Taste Cheshire also has over 30,000 foodies that they talk to every week, so it made perfect sense to have this special platform dedicated to this festival. It is a win for everyone and the evidence of that will be shown further in the coming weeks.